According to Pixalate's data, Magnite and Google Ad Exchange lead SSP direct access rankings across top mobile apps in North America, with both platforms reaching 100% on the Apple App Store ...
A massive Android ad fraud operation dubbed "SlopAds" was disrupted after 224 malicious applications on Google Play were used to generate 2.3 billion ad requests per day. The ad fraud campaign ...
REDWOOD CITY, Calif.--(BUSINESS WIRE)--Moloco, the AI performance advertising company, today released new research on the growing disparity between mobile app advertising spend and consumer ...