Apple has refreshed its App Store marketing tools for developers today with the ability to create custom assets and links including new QR codes and short links. Apple detailed the news on its ...

Apple today informed developers that it is making new App Store marketing tools available for use, providing developers with a simple way to create short links, embeddable code with app icon and ...

The InstantScan service from 1App attempts to provide a solution for marketers hoping to drive app downloads by accessing a cloud-based mobile operating system called OneOS, which turns apps into ...

Apple today announced a feature for the upcoming iOS 14 called App Clips, a way for users to easily access applications and complete a specific task without downloading the full version from the App ...

iPhone users, there's a surprise lurking in your camera app. As part of iOS 11, Apple decided to throw in a native QR code reader. You may remember QR codes—essentially, souped-up barcodes—from the ...

Fast food chain Chick-fil-A boosted downloads of its mobile app by 14% by showing a QR code in its digital signage, according to an analysis by the brand's vendor on the campaign, UPshow, that was ...

Square, black-and-white barcodes are popping up far and wide. They’re on billboards streetside and at Denver International Airport, on store shelves at Best Buy and Home Depot, and in ads and at the ...