When talking about performance marketing, people normally think of online advertising. Pay-per-click (or pay-per-action) is the performance model agencies and media typically offer to their ...
"Labels need to scale their marketing capabilities to target whole communities rather than single customers," write the CEO of Affinio. It’s no secret that record companies haven’t historically been ...
For Hernán Brana, the distinction between B2C and B2B isn’t subtle. It’s fundamental. B2B is a set of online and offline strategies, skills, platforms, data analytics, AI, technology and a direct, ...
Every October in Orlando Florida, 250 of the world’s leading CMOs gather for an invite-only, two-day pre-conference before the official ANA Masters of Marketing event, organized by the Association of ...
Pepperi, the mobile sales suite for brands and wholesalers, today announced the launch of its Private Label Program, enabling B2B brand manufacturers to expand their omni-channel B2B sales through a ...
AdAge reported today that Amazon recently launched the brand AmazonCommercial, a product line of bulk toilet paper, tissues and paper towels intended for a rapidly expanding B2B customer base - and ...
With B2B Rocket’s White-Label Program, partners can deploy proven solutions overnight. In a move that could dramatically reshape the competitive landscape, B2B Rocket has launched a White-Label ...
The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...
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