Alvaria Marks One-Year Anniversary of the Alvaria Intelligence Platform (AIP) With Major Growth, Expanded AI Partnerships, and Accelerated Enterprise AdoptionThe Associated PressATLANTA ...
CDP expectations adjusted. Organizations need more realistic CDP expectations to align with their capabilities in unifying and activating customer data. Composable CDP strategy. The trend toward ...
Warehouse-native access is emerging as the fastest, safest path to unified customer intelligence. It isn't without its challenges. As customer data platforms (CDPs) continue to evolve, zero-copy ...
Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more New York-based Simon Data, a customer data ...
In the real-time and dynamic world of digital advertising, the need for agile, scalable and highly personalized marketing strategies has never been greater. The advent of composable customer data ...
If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...
The ultimate goal of pulling customer data together into a customer data platform (CDP) is building more meaningful customer experiences in real time. Up until now, that’s been more aspirational than ...
Hightouch, a platform that helps companies sync customer data across different back-end databases and systems, today announced that it raised $38 million in a funding round that values the startup at ...
Data integration is a leading priority for enterprise executives, with 82% of senior executives considering scaling AI a top priority. However, this ambition is frustrated by the longstanding practice ...
This year's Dreamforce has seen the launch of a significantly upgraded Data Cloud as part of a rebranded Salesforce platform, now known as the Einstein 1 platform. How big a move is this for the CRM ...
Building a data-driven pricing framework begins with integration. Finance, product, and engineering teams must align around a ...
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