While "niching down" is key for mastering one area, you still need a solid understanding of these digital marketing fundamentals to lead in marketing. Marketing budgets as a percentage of company ...

‘Cross-channel,’ ‘multi-channel,’ ‘integrated’ and ‘holistic’ are just some of the terms used by marketers to describe campaigns that run across multiple channels and platforms. However, when it comes ...

Ajay Gupta founded Stirista in 2009. As CEO, he oversees the data-driven, performance marketing solutions provider's global growth. Every day we hear about the state of the economy, rising inflation ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. At my advertising agency, one of our primary jobs is to demystify the digital marketing ...

In this fast-growing era, digital marketers are expected to be skilled in a variety of areas, including analytics, creative direction, sales, digital media and more. Here's how to keep your skills ...

Digital marketing is changing fast. Your audience is bombarded with media competing for their attention. Your products are evolving. Is your marketing strategy evolving, too? To succeed today, you ...

A digital marketing course is a good entry point for anyone wanting a career in SEO or online marketing. It can help to provide a basic knowledge base as a starting point. You can build many different ...

In a development for aspiring digital marketers throughout Bangladesh, a free Bangla course covering the fundamentals of digital marketing was unveiled. Nazmul Ahmed, a certified marketing consultant, ...

Here are some digital marketing basics: Identify keywords Steve Covey in his book 7 habits of highly effective people, taught us that we should begin with the end in mind. This is just as relevant to ...