Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand. While these tools can speed up the process of launching campaigns, they often ...

Ad headlines are one of the foundational building blocks of your campaign. These tiny bits of text create a first impression for your target customer, and play a real role in convincing them to click ...

Have you ever found yourself staring at an underperforming Google Ads account, weighing whether to optimize the existing structure or rebuild entirely? Restructuring isn’t a decision to take lightly.

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...