High school calculus is probably the last time you had to think about algorithms—if you’re lucky, that is. But for performers and content creators alike, there’s a new algorithm to worry about: ...

The power of social media cannot be denied, but the landscape is complex and constantly changing. It’s easy to get frustrated with the various algorithms that control how much of your messaging gets ...

Securing a top spot on search engine results pages greatly increases the chances that potential customers will click and visit a brand’s website. Top rankings on SERPs not only drive traffic and ...

In this edition of Founder FAQ, Petra Smith, founder and Managing Director of the UK-based marketing consultancy Squirrels&Bears, answers: “How can I make my content go viral on social media?”You can’ ...

The time has come when views on Tik Tok are the top priority, when adults don’t fall asleep without watching popular videos, and children start filming on Tik Tok before they have learned to connect ...

A new artificical intelligence system is able to create algorithms better and more powerful than humans have imagined, its creators say. DeepMind, the Google sister company that has brought a number ...

In an era dominated by social media, misinformation has become an all too familiar foe, infiltrating our feeds and sowing seeds of doubt and confusion. With more than half of social media users across ...

Social media has much to offer small businesses. If you don’t have a social media account for your company in the modern age, you are missing out on new ways to advertise, increase your website ...

Two years ago, the real-estate company Zillow began a program to buy and sell homes. The idea of the program, Zillow Offers, was to use the company’s large amount of historical real-estate data to ...