Following the opening of Amazon’s first apparel store in May, Amazon Fashion on Thursday launched a new mobile augmented reality tool called Virtual Try-On for Shoes, according to a press release ...

Walmart is introducing a new feature for consumers looking to order glasses through its opticals: a virtual try-on feature. Consumers can expect to see this roll out in the next month, and they’ll be ...

New York, United States, December 7, 2025 /MarketersMEDIA/ -- SpreeAI, an artificial intelligence-driven fashion technology ...

Amazon Fashion has launched a new virtual try-on feature for shoes. The interactive mobile experience uses augmented reality to help customers visualize how a pair of shoes will look on them from ...

The MarketWatch News Department was not involved in the creation of this content. BANGALORE, India, July 22, 2025 /PRNewswire/ -- Virtual TRY-ON technology Market is Segmented by Type (Clothing, ...

Google introduces new AR Beauty ads allowing brands to promote products with virtual makeup try-on experiences. Google launched AR Beauty ads. Brands can promote products using virtual try-on. The ads ...

AI has been a part of the Google Shopping experience for a while now. In October last year, Google started showing an AI-generated brief with suggestions about the products users are looking for, ...

Amazon already uses augmented reality to help you try hair colors and makeup, and now it's extending that technology to your feet. The company has launched a Virtual Try-On for Shoes feature in its ...

NEW YORK--(BUSINESS WIRE)--Perfect Corp., the leading artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, today announced an exciting extension to its ...

Perfect Corp. announced a partnership with travel retailer Dufry on Monday to introduce augmented reality makeup try-on tech in airports worldwide, according to a release. The virtual try-on will be ...

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The 3D somatosensory virtual fitting market is poised for robust growth as immersive, AI-enabled, and omnichannel retail ...