Every generation believes its breakthrough technology will change everything overnight. The computer. The internet. The smartphone. Today? Generative AI. Each wave begins the same way: visible ...

ABM is a proven marketing approach that has been a viable option for targeting B2B brands (and their purchasing committees) for decades. CTV is one of the newer marketing channels around and adoption, ...

The holiday season of 2025 is one of the most psychologically complex shopping seasons we’ve seen in years. Shoppers are cautious. Budgets are tight. Brand trust matters more than ever. Yet beneath ...

Thanks in part to its 2024 IPO, the social media platform Reddit is a hot topic in many circles, including marketing. That’s quite the accomplishment for a company that’s been around for 20 years, ...

We’ve updated our page on RCS with data showing an increase in RCS usage for Black Friday 2025 compared to the previous year. By adding support for RCS (rich communication services) to iPhones with ...

Customer data platforms promised clarity, unity and true personalization — but reality didn’t live up to the hype. In this episode, Hightouch Co-CEO Tejas Manohar joins us to dismantle the outdated ...

I started working in digital in 1989, when most people hadn’t even heard of the internet. At CompuServe, I helped businesses move offline communications online — groundbreaking work at the time. We ...

Google is set to begin automatically linking YouTube channels with Google Ads accounts when its systems detect what it calls a “high-confidence connection” between the two. The move is aimed at ...

Marketers in 2026 face two priorities: bring back real-world brand experiences and get ready for AI-led discovery, according to the “Signals from the Stage” report from the ANA Masters of Marketing ...

Your martech vendor evaluation process doesn’t work anymore—not because it lacks rigor, but because it’s rooted in outdated assumptions about the market, the tools and your needs. The martech ...

Are B2B organizations passing up an opportunity to resonate with their prospects and customers because their messages lack creativity? Today, I’m talking to Jacob Sanders, the creator of “ROI: The ...

Now that the dust has settled, the branding agency fired and the old brand restored, it’s a good time to look at what really happened with the rebranding of Cracker Barrel — something the mainstream ...