Every generation believes its breakthrough technology will change everything overnight. The computer. The internet. The smartphone. Today? Generative AI. Each wave begins the same way: visible ...

ABM is a proven marketing approach that has been a viable option for targeting B2B brands (and their purchasing committees) for decades. CTV is one of the newer marketing channels around and adoption, ...

Customer data platforms promised clarity, unity and true personalization — but reality didn’t live up to the hype. In this episode, Hightouch Co-CEO Tejas Manohar joins us to dismantle the outdated ...

I started working in digital in 1989, when most people hadn’t even heard of the internet. At CompuServe, I helped businesses move offline communications online — groundbreaking work at the time. We ...

Marketers in 2026 face two priorities: bring back real-world brand experiences and get ready for AI-led discovery, according to the “Signals from the Stage” report from the ANA Masters of Marketing ...

A leaked file reveals the user interactions that OpenAI is tracking, including how often ChatGPT displays publisher links and how few users actually click on them. By the numbers. ChatGPT shows links, ...

Meta introduced improvements to its suite of lead generation tools with a focus on the often-overlooked post-holiday period. Meta refers to the period from just after Christmas into January as “Q5.” ...

AI is changing how audiences find and engage with brands. Clicks may be fewer, but they are arriving later in the funnel, better qualified and far more likely to convert. For marketers, that shift is ...

Is cost per conversion really your most important key performance indicator (KPI)? Many campaigns treat it that way. But when efficiency becomes the goal instead of a guardrail, you risk starving your ...

OpenAI is hiring a Growth Paid Marketing Platform Engineer to help develop tools for ad platform integration, campaign management and real-time attribution. The role is part of a new ChatGPT growth ...

Marketing continues to be an enterprise leader in genAI adoption and proving ROI — showing significant gains in the past year, according to a new SAS report. While 46% of marketers surveyed in 2024 ...

Entry-level roles are drying up because of AI automation and budget cuts. This is particularly true for marketing, where AI’s capacity to do grunt work has organizations considering eliminating ...